Bibliographic Details
Authors and Corporations: Penn, William S.
In: Journal of Marketing, 32, 1968, 2, p. 107-107
published:
SAGE Publications
Media Type: Article, E-Article
further information
Physical Description: 107-107
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224296803200219
published in: Journal of Marketing
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)