Goldstucker, J L.(1969). Book Review: Surprise and Surpass …: Market Strategy. Journal of Marketing, 33(3), 101-102. doi:10.1177/002224296903300321
MLA CitationGoldstucker, Jac L. "Book Review: Surprise and Surpass …: Market Strategy". Journal of Marketing, 33.3 ( 1969 ): 101-102.
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