Authors and Corporations: | |
---|---|
In: | Journal of Marketing, 24, 1960, 4, p. 93-121 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 93-121 |
---|---|
ISSN: |
1547-7185
0022-2429 |
DOI: | 10.1177/002224296002400417 |
published in: | Journal of Marketing |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |