Authors and Corporations: | |
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In: | Journal of Marketing, 25, 1961, 4, p. 15-21 |
published: |
SAGE Publications
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Media Type: | Article, E-Article |
Physical Description: | 15-21 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224296102500404 |
published in: | Journal of Marketing |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> In the post-World War II period the use of self-service has spread horizontally to practically all types of retail stores on the minimum-service level. Whether labeled “self-selection,” “display merchandising,” “selective open selling,” “simplified selling,” or something similar, all of these represent variously lesser degrees of the supermarket concept of self-service. Whatever it is called, it refers to a still rapidly developing technology co-ordinating the merchandise-presentation efforts of retail stores. </jats:p><jats:p> This article summarizes the pressures that have been exerted upon retail stores to adopt self-service in greater measure and then identifies the main reasons why some stores prefer to extend more personalized service. </jats:p> |