Beteiligte: | |
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In: | Journal of Marketing, 25, 1961, 3, S. 30-34 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 30-34 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224296102500306 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> An Operations Research task group was assembled at the Sun Oil Company to consider future product policies. Possible courses of action were: (1) To retain the policy of marketing only a single grade of gasoline. (2) To market a regular and a premium grade, similar to competition. (3) To market three grades of gasoline: regular, premium, and super-premium. (4) To continue the “Blue Sunoco” grade, but with an “octane concentrate” which could be custom blended at the pump to produce a wide range of fuels. </jats:p><jats:p> This article explains how the group provided management with the data necessary to make the decision. </jats:p> |