Luck, D J.(1974). Social Marketing: Confusion Compounded: What is social marketing … and why is it important that we know?Journal of Marketing, 38(4), 70-72. doi:10.1177/002224297403800412
MLA CitationLuck, David J. "Social Marketing: Confusion Compounded: What Is Social Marketing … and Why Is It Important That We Know?" Journal of Marketing, 38.4 ( 1974 ): 70-72.
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