Goldstucker, J L.(1974). Book Review: Phillips and Duncan's Marketing Principles and Methods. Journal of Marketing, 38(1), 108-108. doi:10.1177/002224297403800122
MLA CitationGoldstucker, Jac L. "Book Review: Phillips and Duncan's Marketing Principles and Methods". Journal of Marketing, 38.1 ( 1974 ): 108-108.
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