Jolson, M A.(1974). Book Review: Advertising Cost Control Handbook. Journal of Marketing, 38(3), 114-114. doi:10.1177/002224297403800324
MLA CitationJolson, Marvin A. "Book Review: Advertising Cost Control Handbook". Journal of Marketing, 38.3 ( 1974 ): 114-114.
Remember to check citations for accuracy before including them in your work.