Jolson, M A.(1975). The Underestimated Potential of the Canned Sales Presentation : The highly structured canned presentation can be a more effective tool for the salesman then the flexible customer-specific presentation: The highly structured canned presentation can be a more effective tool for the salesman then the flexible customer-specific presentation. Journal of Marketing, 39(1), 75-78. doi:10.1177/002224297503900113

Jolson, Marvin A. "The Underestimated Potential of the Canned Sales Presentation : The Highly Structured Canned Presentation Can Be a More Effective Tool for the Salesman Then the Flexible Customer-specific Presentation: The Highly Structured Canned Presentation Can Be a More Effective Tool for the Salesman Then the Flexible Customer-specific Presentation". Journal of Marketing, 39.1 ( 1975 ): 75-78.