Green, R T.(1975). A Cross-National Comparison of Consumer Habits and Innovator Characteristics. Journal of Marketing, 39(3), 34-41. doi:10.1177/002224297503900307
MLA CitationGreen, Robert T. "A Cross-National Comparison of Consumer Habits and Innovator Characteristics". Journal of Marketing, 39.3 ( 1975 ): 34-41.
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