An Analysis of Information Content in Television Advertising

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Bibliographic Details
Authors and Corporations: Resnik, Alan, Stern, Bruce L.
In: Journal of Marketing, 41, 1977, 1, p. 50-53
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 50-53
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297704100107
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common? </jats:p>