| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 41, 1977, 2, p. 51-61 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 51-61 |
|---|---|
| ISSN: |
1547-7185
0022-2429 |
| DOI: | 10.1177/002224297704100216 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> Why has the rate of new product success not climbed as a result of the many advances in marketing research technology over the past 25 years? </jats:p> |