Barry, T E.(1977). Book Review: Essentials of Media Planning: A Marketing Viewpoint. Journal of Marketing, 41(3), 146-146. doi:10.1177/002224297704100326
MLA CitationBarry, Thomas E. "Book Review: Essentials of Media Planning: A Marketing Viewpoint". Journal of Marketing, 41.3 ( 1977 ): 146-146.
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