Book Review: Essentials of Media Planning: A Marketing Viewpoint

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Bibliographic Details
Authors and Corporations: Barry, Thomas E.
In: Journal of Marketing, 41, 1977, 3, p. 146-146
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 146-146
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297704100326
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)