| Authors and Corporations: | , |
|---|---|
| In: | Journal of Marketing, 42, 1978, 4, p. 92-100 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 92-100 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224297804200414 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |