Meissner, F.(1978). Book Review: Basic Marketing: A Managerial Approach. Journal of Marketing, 42(4), 103-103. doi:10.1177/002224297804200419
MLA CitationMeissner, Frank. "Book Review: Basic Marketing: A Managerial Approach". Journal of Marketing, 42.4 ( 1978 ): 103-103.
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