Authors and Corporations: | |
---|---|
In: | Journal of Marketing, 42, 1978, 1, p. 13-14 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 13-14 |
---|---|
ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224297804200104 |
published in: | Journal of Marketing |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |