| Authors and Corporations: | , |
|---|---|
| In: | Journal of Marketing, 43, 1979, 1, p. 30-36 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 30-36 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224297904300103 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> It is now possible, using electronic techniques, to speed up a radio commercial without a perceptible change in general voice quality. Results of experiments reported here suggest that radio advertisers might achieve a heightened impact, and require less time for their messages, if they use electronic speech compression. </jats:p> |