Marketing Notes and Communications: Market Exclusion and Dealer Coercion in Sponsored TBA Sales

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Bibliographic Details
Authors and Corporations: Dixon, Donald F.
In: Journal of Marketing, 35, 1971, 1, p. 62-66
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 62-66
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297103500111
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> A recent series of Supreme Court decisions has assumed the economic power of large oil companies causes dealers to restrict sales to sponsored brands with the result that competitors are denied access to the market. The validity of this assumption is questioned in this note. </jats:p>