Wheatley, J J.(1971). Marketing and the Use of Fear- or Anxiety-arousing Appeals. Journal of Marketing, 35(2), 62-64. doi:10.1177/002224297103500212
MLA CitationWheatley, John J. "Marketing and the Use of Fear- or Anxiety-arousing Appeals". Journal of Marketing, 35.2 ( 1971 ): 62-64.
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