Book Review: Marketing Theory and Metatheory

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Bibliographic Details
Authors and Corporations: Gordon, Guy G., Lazer, William
In: Journal of Marketing, 35, 1971, 2, p. 103-104
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 103-104
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297103500216
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)