Bolen, W H.(1973). Book Review: Promotion: Persuasive Communication in Marketing, Revised Edition. Journal of Marketing, 37(1), 112-112. doi:10.1177/002224297303700119
MLA CitationBolen, William H. "Book Review: Promotion: Persuasive Communication in Marketing, Revised Edition". Journal of Marketing, 37.1 ( 1973 ): 112-112.
Remember to check citations for accuracy before including them in your work.