Book Review: Promotion: Persuasive Communication in Marketing, Revised Edition

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Bibliographic Details
Authors and Corporations: Bolen, William H.
In: Journal of Marketing, 37, 1973, 1, p. 112-112
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 112-112
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297303700119
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)