Marketing Abstracts

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Bibliographic Details
Authors and Corporations: Gross, Walter, Jolson, Marvin A., Leonard, Myron, Michman, Ronald D.
In: Journal of Marketing, 44, 1980, 4, p. 104-120
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 104-120
ISSN: 1547-7185
0022-2429
DOI: 10.1177/002224298004400417
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)