Authors and Corporations: | , |
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In: | Journal of Marketing, 44, 1980, 1, p. 94-106 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 94-106 |
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ISSN: |
1547-7185
0022-2429 |
DOI: | 10.1177/002224298004400113 |
published in: | Journal of Marketing |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |