Marketing Abstracts

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Authors and Corporations: Gross, Walter, Jolson, Marvin A., Leonard, Myron, Michman, Ronald D., Barry, Thomas E., Becherer, Richard C., Calabro, Pat, Culley, James D., Dixon, Donald F., Etzel, Michael J., Freiden, Jon B., Gable, Myron, Hindersman, Charles H., Horsley, Joe B., Jackson, Donald W., Kahler, Ruel C., King, Robert L., Krotkoff, Hertha H., Lammers, H. Bruce, Laric, Michael V., Litvack, David, Meissner, Frank, Norvell, Douglass G., Penn, William S., Rucks, Conway, Schlissel, Martin R., Schoell, William F., Soldner, Helmut, Spencer, Ulrich M.
In: Journal of Marketing, 44, 1980, 3, p. 118-130
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 118-130
ISSN: 1547-7185
0022-2429
DOI: 10.1177/002224298004400315
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)