APA Citation

Deshpande, R.(1982). The Organizational Context of Market Research Use. Journal of Marketing, 46(4), 91-101. doi:10.1177/002224298204600410

MLA Citation

Deshpande, Rohit. "The Organizational Context of Market Research Use". Journal of Marketing, 46.4 ( 1982 ): 91-101.

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