Using Background Music to Affect the Behavior of Supermarket Shoppers

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Bibliographic Details
Authors and Corporations: Milliman, Ronald E.
In: Journal of Marketing, 46, 1982, 3, p. 86-91
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 86-91
ISSN: 1547-7185
0022-2429
DOI: 10.1177/002224298204600313
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume. </jats:p>