| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 61, 1997, 2, p. 79-91 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 79-91 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224299706100206 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |