| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 56, 1992, 2, p. 89-102 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 89-102 |
|---|---|
| ISSN: |
1547-7185
0022-2429 |
| DOI: | 10.1177/002224299205600208 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, “Truth in Marketing Theory and Research.” </jats:p> |