Dallas, S K.(2018). “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers. Journal of Marketing Research, 55(6), 900-915. doi:10.1177/0022243718817010
MLA CitationDallas, Steven K. "“There Ain’t No Such Thing As a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers". Journal of Marketing Research, 55.6 ( 2018 ): 900-915.
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