Bruce, N I.(2019). Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models. Journal of Marketing Research, 56(2), 211-229. doi:10.1177/0022243718810524
MLA CitationBruce, Norris I. "Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models". Journal of Marketing Research, 56.2 ( 2019 ): 211-229.
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