APA Citation

Sahni, N S.(2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research, 56(3), 401-418. doi:10.1177/0022243718813987

MLA Citation

Sahni, Navdeep S. "An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing". Journal of Marketing Research, 56.3 ( 2019 ): 401-418.

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