APA Citation

Wang, Y.(2019). Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users. Journal of Marketing Research, 56(1), 142-157. doi:10.1177/0022243718820572

MLA Citation

Wang, Yajin. "Up, Up, and Away: Upgrading As a Response to Dissimilar Brand Users". Journal of Marketing Research, 56.1 ( 2019 ): 142-157.

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