Frennea, C.(2019). Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management. Journal of Marketing Research, 56(2), 291-309. doi:10.1177/0022243718822506
MLA CitationFrennea, Carly. "Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management". Journal of Marketing Research, 56.2 ( 2019 ): 291-309.
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