APA Citation

Oshikawa, S.(1968). The Theory of Cognitive Dissonance and Experimental Research. Journal of Marketing Research, 5(4), 429-430. doi:10.1177/002224376800500412

MLA Citation

Oshikawa, Sadaomi. "The Theory of Cognitive Dissonance and Experimental Research". Journal of Marketing Research, 5.4 ( 1968 ): 429-430.

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