The Theory of Cognitive Dissonance and Experimental Research

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Bibliographic Details
Authors and Corporations: Oshikawa, Sadaomi
In: Journal of Marketing Research, 5, 1968, 4, p. 429-430
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 429-430
ISSN: 0022-2437
1547-7193
DOI: 10.1177/002224376800500412
published in: Journal of Marketing Research
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: SAGE Publications (CrossRef)