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Bibliographic Details
Authors and Corporations:	Falthzik, Alfred M., Jolson, Marvin A.
In:	Journal of Marketing Research, 11, 1974, 1, p. 102-105
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	102-105
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224377401100112
published in:	Journal of Marketing Research
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	SAGE Publications (CrossRef)

Statement Polarity in Attitude Studies