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Bibliographic Details
Authors and Corporations:	Wheatley, John J.
In:	Journal of Marketing Research, 10, 1973, 1, p. 94-96
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	94-96
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224377301000114
published in:	Journal of Marketing Research
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	SAGE Publications (CrossRef)

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