Hollander, S C.(1973). Book Review: Perceptions of a new measure in consumer attitudes. Journal of Marketing Research, 10(3), 356-357. doi:10.1177/002224377301000327
MLA CitationHollander, Stanley C. "Book Review: Perceptions of a New Measure in Consumer Attitudes". Journal of Marketing Research, 10.3 ( 1973 ): 356-357.
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