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Bibliographic Details
Authors and Corporations:	Hollander, Stanley C.
In:	Journal of Marketing Research, 10, 1973, 3, p. 356-357
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	356-357
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224377301000327
published in:	Journal of Marketing Research
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	SAGE Publications (CrossRef)

Book Review: Perceptions of a new measure in consumer attitudes