Gaski, J F.(1986). Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources. Journal of Marketing Research, 23(1), 62-77. doi:10.1177/002224378602300107
MLA CitationGaski, John F. "Interrelations Among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion On Expert, Referent, and Legitimate Power Sources". Journal of Marketing Research, 23.1 ( 1986 ): 62-77.
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