| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing Research, 24, 1987, 1, p. 127-129 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 127-129 |
|---|---|
| ISSN: |
0022-2437
1547-7193 |
| DOI: | 10.1177/002224378702400113 |
| published in: | Journal of Marketing Research |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> The author offers some reflections on Howell's critique. He provides clarifications and explanations of the Gaski (1986) article including, in one instance, information not originally reported. Some, but not all, of Howell's criticisms are disputed, some are elaborated upon, and corollary questions are raised about his note in its own right. </jats:p> |