Beltramini, R F.(1981). Book Review: Market Researchers Look at Advertising. Journal of Marketing Research, 18(3), 391-392. doi:10.1177/002224378101800317
MLA CitationBeltramini, Richard F. "Book Review: Market Researchers Look At Advertising". Journal of Marketing Research, 18.3 ( 1981 ): 391-392.
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