APA Citation

Finn, A.(1997). Reliability Assessment and Optimization of Marketing Measurement. Journal of Marketing Research, 34(2), 262-275. doi:10.1177/002224379703400206

MLA Citation

Finn, Adam. "Reliability Assessment and Optimization of Marketing Measurement". Journal of Marketing Research, 34.2 ( 1997 ): 262-275.

Remember to check citations for accuracy before including them in your work.