Moorman, C.(1998). Market-Level Effects of Information: Competitive Responses and Consumer Dynamics. Journal of Marketing Research, 35(1), 82-98. doi:10.1177/002224379803500109
MLA CitationMoorman, Christine. "Market-Level Effects of Information: Competitive Responses and Consumer Dynamics". Journal of Marketing Research, 35.1 ( 1998 ): 82-98.
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