Beteiligte: | , |
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In: | Communication Research, 42, 2015, 4, S. 482-502 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 482-502 |
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ISSN: |
0093-6502
1552-3810 |
DOI: | 10.1177/0093650214534965 |
veröffentlicht in: | Communication Research |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> The new high-choice media environment has allowed entertainment-oriented people to avoid political news, resulting in a wider gap in political knowledge between entertainment- and news-oriented citizens. On the Internet, however, users tend to be concentrated into a handful of portal sites that offer a mixed information environment in which both news and entertainment are readily available. The simultaneous presentation of news and entertainment headlines on portal sites exposes entertainment-oriented people to the news, which may in turn narrow the knowledge gap between them and news-oriented people. To test this hypothesis, we examined the effects of exposure to major portal sites in Japan, where Yahoo! JAPAN attracts a large majority of Internet users. Two studies using self-reported exposure to portal sites ( n = 838) and web browsing histories ( n = 1,000) demonstrated that even entertainment-oriented people can acquire political knowledge, and thus portal sites can serve as knowledge levelers. </jats:p> |