The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows

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Bibliographic Details
Authors and Corporations: Verboord, Marc, Brandellero, Amanda
In: Communication Research, 45, 2018, 4, p. 603-627
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 603-627
ISSN: 0093-6502
1552-3810
DOI: 10.1177/0093650215623834
published in: Communication Research
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>This study offers a cross-national multilayered analysis of music flows between 1960 and 2010. Advancing on previous empirical studies of cultural globalization, it attends to the global and country level, while adding the individual level of music flows. Concretely, the authors analyze the international composition of pop charts in nine countries by (a) mapping trends, (b) comparing countries, and (c) conducting multivariate analyses. The results show that pop charts increasingly contain foreign music, with the exception of the United States. Explanatory analyses of foreign success confirm that limited cultural distance results in greater flow as found in film and television studies, while revealing additional positive impacts of centrality of production (e.g., artists from more “central” countries in music production are more likely to chart abroad) and the “star power” of artists. Both the innovative methodological approach and findings of this article offer promising research avenues for globalization, media industry, and celebrity studies.</jats:p>