Beteiligte: | , |
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In: | Communication Research, 45, 2018, 5, S. 764-782 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 764-782 |
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ISSN: |
0093-6502
1552-3810 |
DOI: | 10.1177/0093650216644019 |
veröffentlicht in: | Communication Research |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This study theoretically develops a three-stage model in which certain types of health behavior functions (i.e., health-affirming vs. health-detection/treatment) prime individuals to process information with either a defensive or accuracy motivation. Such information-processing motivations, in turn, are expected to influence the contribution and consumption of user-generated health content. The three-stage model was tested with data from an online sample of American adults ( N = 767). A well-fitting structural equation model provided evidence for each of the hypothesized paths except for that from health-detection/treatment behavior to accuracy motivation. Individuals’ information search for health-affirming behaviors instigated a defensive motivation. Moreover, while both information-processing motivations influenced user-generated content consumption, only defensive motivation had a significant effect on user-generated content contribution. Finally, there was also one significant cross-stage path in which health-affirming behavior had a direct effect on content contribution, thus, overstepping defensive and accuracy motivations. </jats:p> |