Sexually Objectifying Pop Music Videos, Young Women’s Self-Objectification, and Selective Exposure:...

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Bibliographic Details
Title: Sexually Objectifying Pop Music Videos, Young Women’s Self-Objectification, and Selective Exposure: A Moderated Mediation Model;
Authors and Corporations: Karsay, Kathrin, Matthes, Jörg
In: Communication Research, 47, 2020, 3, p. 428-450
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 428-450
ISSN: 0093-6502
1552-3810
DOI: 10.1177/0093650216661434
published in: Communication Research
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>There is intense discussion among experts about the potential negative impact of sexually objectifying media content on young women. This article presents an experimental study in which young women were either exposed to pop music videos high in sexual objectification or to pop music videos low in sexual objectification. Women’s self-objectification and their subsequent media selection behavior were measured. The results indicate that exposure to sexually objectifying media increased self-objectification, which in turn increased the preference for objectifying media content. Self-esteem, the internalization of appearance ideals, and body mass index (BMI) did not influence these relationships. Implications of these findings are discussed.</jats:p>